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News - 2013
REYNOLDS CYCLING DEBUTS 30-DAY AERO WHEELSET GUARANTEE
April 30, 2013
Consumers Promised Results
Sandy, UT - Reynolds Cycling, a worldwide leader in the design and manufacture of high performance bicycle wheels, will launch a bold guarantee program on May 1, 2013. The 30-Day AERO Wheelset Guarantee allows customers to return AERO wheels for full store credit if unsatisfied with their performance.
"We've never offered a guarantee before," said Rob Aguero, Reynolds Director of Sales and Marketing. "This program demonstrates that we truly believe in AERO's superiority and that we also believe in driving traffic to our authorized dealers."
AERO carbon clincher wheels are based on DETT Technology, pioneered by Reynolds to deliver aerodynamic advantage, better ride quality, and improved handling. The rims feature a distinctive airfoil design that converts energized airflow to reduced aerodynamic drag.
The 30-Day AERO Wheelset Guarantee is available on the entire AERO line: 58 AERO, 72 AERO, and 90 AERO. Participating retailers will receive a host of marketing support from Reynolds, including postcards, counter signage, print advertising, and event promotion.
Introduced in late 2012, AERO has garnered immensely positive reviews from industry aficionados and mainstream media. Wired Magazine bestowed a "nearly flawless" (9 out of 10) rating upon it, and Procycling deemed them more stable, stiffer, and a better value than their closest competitors.
"In the wind tunnel, this wheel generated forward thrust," stated Paul Lew, AERO's designer and Reynolds' Director of Technology and Innovation. "AERO showcases what Reynolds is all about: superior materials, expert carbon molding, startling performance, better ride quality, improved handling, and tremendous value."
The 30-Day AERO Guarantee begins May 1 and ends July 4, 2013, while supplies last. It is offered exclusively through Reynolds Cycling's network of authorized dealers in the United States and Canada, and declares that if riders do not feel the AERO advantage within 30 days, they can return their wheels in original packaging with proof of purchase to their retailer for full store credit of the purchase price. Full details will be available for retailers at www.reynoldscycling.com/30day.
"We are not expecting to have very many returned wheels," stated Aguero, "but we have quite a few options for dealers in the event that a consumer is unsatisfied." These plans include allowing the dealer to purchase the wheels at a discount to use for demos or return them to Reynolds for a full credit.
About Reynolds Cycling
Reynolds Cycling engineers and manufactures carbon composite and alloy bicycle wheels, which are sold in more than 48 countries worldwide. For more than 115 years, the Reynolds brand has been an icon in competitive cycling. Our Company has an unwavering commitment to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, we brought the first all-carbon fork and the first carbon clincher wheelset to market. Two decades later, Reynolds Cycling remains obsessed with making the best, lightest, and fastest wheels available, proven both in the lab and under the saddles of the world's top cyclists and triathletes. Reynolds delivers experience and performance.
For more information, or to follow our sponsored athletes, please visit www.reynoldscycling.com. Reynolds Cycling can also be found on the web on Facebook, Twitter, and YouTube.
Media Contact
Rob Aguero
Director, Sales and Marketing
866.798.3040 x119
media@reynoldscycling.com REYNOLDS CYCLING INCREASES STAFF
April 30, 2013
Kenny Schmaizl Hired for Inside Sales Sandy, UT - Reynolds Cycling, a worldwide leader in the design and manufacture of high performance bicycle wheels, today announced the appointment of Kenny Schmaizl to its sales team.
Schmaizl, an eleven-year veteran of the bike industry who has worked the IBD retail side as well as the supplier side, joins Reynolds as Inside Sales Representative. This position will round out the inside sales team and strengthen Reynolds' continued dedication to top level customer service.
Travis Erwin, Reynolds' National Sales Manager, explains: "With the launch of our 30-Day AERO Guarantee program and strong sales in the IBD sector, we needed another person on staff to handle the volume. We're fortunate to have found a guy with Kenny's experience to join the strong team already in place."
Originally from the East Coast, Schmaizl began his career in 2002 at Jamis Bicycles, where he became a knowledgeable inside sales rep. A cyclist with a passion for the outdoors, he relocated to Salt Lake City in 2008 and worked as Manager in a number of bike shops, including one of Performance Bicycle's newest and highest volume shops.
"I'm looking forward to coming back to the supplier side and working with IBDs again," said Schmaizl. "I'm glad it's with a company as strong as Reynolds."
About Reynolds Cycling
Reynolds Cycling engineers and manufactures carbon composite and alloy bicycle wheels, which are sold in more than 48 countries worldwide. For more than 115 years, the Reynolds brand has been an icon in competitive cycling. Our Company has an unwavering commitment to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, we brought the first all-carbon fork and the first carbon clincher wheelset to market. Two decades later, Reynolds Cycling remains obsessed with making the best, lightest, and fastest wheels available, proven both in the lab and under the saddles of the world's top cyclists and triathletes. Reynolds delivers experience and performance. For more information, or to follow our sponsored athletes, please visit www.reynoldscycling.com.
Media Contact
Rob Aguero
Director of Sales & Marketing
Reynolds Cycling
866.798.3040 ext. 119
rob.aguero@reynoldscycling.com
www.reynoldscycling.com
AERO 58 WHEELSET - REVIEWED BY PROCYCLING MAGAZINE
April 21, 2013
PROCYCLING MAGAZINE REVIEW
The new Aero range of carbon clinchers from reynolds is gunning straight for Zipp and enve’s top wheels as fast, light clinchers that are stable in windy conditions. the 58 is the shallowest of the set, which also includes 72 and 90 models.
Instead of using a ‘fat’ profile like their rivals, now widely copied, reynolds have developed this sharp-edged shape called Det – Dispersive effect termination – which is claimed to offer even better stability in blustery conditions. the Det shape is very wide at the brake track but narrows to a sharp edge at the spoke bed. its workings are complex; designer Paul lew told us it would take two hours to explain.
Click here to read the full review
REYNOLDS CYCLING ANNOUNCES PLANS FOR SEA OTTER
April 16, 2013
REYNOLDS CYCLING ANNOUNCES PLANS FOR SEA OTTER
Launches Guarantee Program; Will Award Wheelset to Lucky Attendee
Sandy, UT - Reynolds Cycling, a worldwide leader in the design and manufacture of high performance bicycle wheels, will exhibit at this week's Sea Otter Classic in Monterey, California. The wheel maker plans to debut its new 2014 Mountain Wheels, the 29 XC carbon and 27.5 AM Carbon.
"We have been working hard to develop and expand our mountain range to target growing segments of 29 and 27.5," said Reynolds' Director of Sales and Marketing, Rob Aguero. "Though they won't be available until fall, we're excited to be able to let everyone preview them now."
58 AERO Wheels
"Our team will pass out a limited number of Reynolds t-shirts on Thursday and Friday at Sea Otter Village," said Aguero. "On Saturday, we'll select a winner at random, from everyone seen wearing their shirt. Someone's going to go home with a set of 58 AERO wheels, which retail for $2,775."
Reynolds launched its AERO line in late 2012, to immensely positive reviews, including a "nearly flawless" (9 out of 10) rating by Wired Magazine. AERO wheels are based on DET™ Technology, pioneered by Reynolds to deliver aerodynamic advantage, better ride quality, and improved handling. "AERO showcases what Reynolds is all about," stated Paul Lew, AERO's designer and Reynolds' Director of Technology and Innovation. "We are adept at carbon molding and relentless in improving performance."
90 AERO wheels with
new direct application graphics
Reynold's newest innovation is a weight saving graphic application process that will debut this month on the AERO line as a rolling change. The "inkjet" process is the first of its kind in the cycling industry that permanently and precisely applies graphics to the rim, ensuring the life of the graphic while shaving precious grams off its weight.
Reynolds invites Sea Otter attendees to learn more about the guarantee program by visiting Reynolds at Booth 149 in the Exhibitors' Area at Sea Otter Village, where Reynolds is co-located with Fezzari Bicycles. On display in the booth will be Reynolds' AERO line, as well as its new 2014 Mountain wheels. |
REYNOLDS CYCLING NAMED OFFICIAL RACE WHEEL FOR REVOLUTION3 TRIATHLON SERIES
March 26, 2013
Sandy, Utah - Reynolds Cycling, a worldwide leader in the design and manufacture of high performance bicycle wheels, has signed an agreement to sponsor the Revolution3 Triathlon Race Series in 2013 and 2014.
Charlie Patten Jr., the founder of Revolution3, welcomed Reynolds, saying, "This sponsorship really enhances our mission to create a first-class race experience. We're proud to be affiliated with an industry leader like Reynolds Cycling."
 Under the two year agreement, Reynolds is the official Race Wheel for the series. Reynolds' ground breaking 72 AERO's along with the strong performing Strike wheels will be available to Rev3 competitors through an exclusive race day rental program.
Additionally, technical experts from Reynolds Cycling will be on hand at each expo to answer questions and assist racers.
 "REV3 does a fantastic job of attracting athletes of all levels. Our sponsorship and rental program will provide the opportunity to introduce the advantages and benefits of Reynolds' carbon wheels to REV3 participants. Partnering with REV3 is an exciting way for Reynolds to connect directly with triathletes while working with a great event promoter," said Rob Aguero, Reynolds' Director of Sales and Marketing.
The Revolution3 Triathlon Series was created to bring the sport of triathlon back to its fun, family-oriented roots. It consists of 10 USAT-sanctioned events, at either full or half distance, with Championship Series for both age groupers and professionals. The first race is Knoxville, TN on May 5, 2013.
72 / 90 AERO Mixed Set
For more information on the Rev3 triathlon series visit www.rev3tri.com. For information on Reynolds Cycling wheels visit the Reynolds website.
TIME TO ROCK WITH RICHIE CUNNINGHAM
March 19, 2013
Wattie Ink. athlete Richie Cunningham has signed an exclusive sponsorship with Reynolds Cycling. Throughout 2013, Richie will have an array of wheels in the quiver to heed the call of any given day in the saddle.
Reynolds Cycling engineers and manufactures carbon composite and alloy bicycle wheels which are sold in more than 48 countries worldwide. For more than 115 years, the Reynolds brand has been an icon in competitive cycling. With an unwavering commitment to innovation and quality, Reynolds Cycling houses a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. Reynolds delivers experience and performance and Richie delivers experience and performance so we know this is a match made in heaven.
“The opportunity to partner with Wattie Ink. and to work with a veteran triathlete like Richie Cunningham is so valuable to us. We look forward to seeing Richie dominate the field, and to hearing his technical feedback about our wheels,” says Reynolds Director of Sales and Marketing, Rob Aguero.
Richie will have a wide variety of wheels for race day from Reynolds which include their AERO 50 front and AERO 72 rear, RZR 46 front and RZR 92 rear and the Solitude Alloy. Richie had a chance to put some of these wheels to work a few weeks back at Ironman 70.3 Panama where he took 3rd.
“First, I want to say thanks for bringing me on board with Reynolds this year. I heard a lot of good things about the wheels and I was certainly impressed with them on race weekend. I raced the clinchers and after racing on other wheels for the last couple of years, it felt like a huge step up. They felt really stiff and were certainly fast along the downhills and flat highway parts of the race. I also felt a lot more comfortable cornering on them,” says Richie of his successful race day in Panama with Reynolds wheels.
We look forward to seeing Richie continue his domination with a solid backing from Reynolds Cycling.
For more information on Richie Cunningham: www.richiecunningham.net
For more information on Reynolds Cycling: www.reynoldscycling.com
Like Reynolds Cycling on Facebook: www.facebook.com/reynoldscycling
REYNOLDS CYCLING UPGRADES TO A LARGER FACILITY
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February 21, 2013
REYNOLDS CYCLING UPGRADES TO LARGER FACILITY
Remains in Utah; gains increased space for R&D, production
West Jordan, Utah - Reynolds Cycling, a worldwide leader in the design and manufacture of high performance bicycle wheels, announced today that it will relocate to a larger more modern facility in Sandy, UT.
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Reynolds Cycling's New Headquarters
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"After 15 years, we've outgrown our current space," said Dean Gestal, Reynolds' CEO. "We will gain 5,000 square feet in our new building, which will be dedicated to increasing demands of new product development, sales, customer service, as well as enhancing the capabilities of the Reynolds Composites Studio."
The more modern facility in Sandy allows Reynolds additional space for molding, product development, and testing. In addition to Production and R&D, the new headquarters will house the Executive offices, Operations, Customer Service, and Sales & Marketing.
The move, scheduled for Friday, March 1, 2013, will cause a one-day interruption of business; however, the company plans to be back online Monday, March 4 in its new headquarters. During the one-day closure, Reynolds will be unreachable by phone or email. Dealers are encouraged to contact Reynolds by February 28th with critical requests.
Beginning Monday, March 4, Reynolds Cycling's new address will be 9091 Sandy Parkway, Sandy, UT 84070. The phone and fax numbers will remain the same Phone: (801) 565-8003 Fax: (801) 565-8226, toll-free (866) 798-3040.
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Reynolds Cycling engineers and manufactures carbon composite and alloy bicycle wheels, which are sold in more than 48 countries worldwide. For more than 115 years, the Reynolds brand has been an icon in competitive cycling. Our Company has an unwavering commitment to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, we brought the first all-carbon fork and the first carbon clincher wheelset to market. Two decades later, Reynolds Cycling remains obsessed with making the best, lightest, and fastest wheels available, proven both in the lab and under the saddles of the world's top cyclists and triathletes. Reynolds delivers experience and performance. For more information, or to follow our sponsored athletes, please visit www.reynoldscycling.com.
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Hagens Berman Cycling Team
1/11/13
Hagens Berman Cycling Team Announces 2013 Roster; Swindlehurst hired to direct.
Hagens Berman Cycling is pleased to announce its squad for the 2013 season. Backed by longtime title sponsor, Hagens Berman LLP, the squad is hosting its first get together of the year in Seattle, WA this weekend. On tap are a day of education about sponsors and a day filled with team building activities.
The 2013 U.S. registered Domestic Elite Team roster includes returning riders Cody Campbell, Ian Crane, Steve Fisher, David Fleischhauer, Danny Heeley, Jon Hornbeck and Chris Wingfield. New to the 2013 team are top 10 U23 nationals rider Chris Stastny, Tour de l’Abitabi stage winner Colby Wait- Molyneux and Canadian national team member Stuart Wight.
Hagens Berman Cycling is also excited to announce that Burke Swindlehurst had joined the program as Sport Director. “When it comes to experienced riders in the US peloton, it doesn’t get any better than Burke. He’s not only a great guy but has the patience needed to successfully work with development riders” says General Manager Alan Schmitz. "I'm really excited to work with a program that has a such a rich history of helping riders transition from the elite ranks to the professional as Hagens Berman. Particularly, I'm looking forward to taking young riders who have the world at their feet in terms of where they can go in the sport and enabling them to be ready for that step up to the professional ranks. That time in my own life is still very fresh in my mind and I remember how excited and eager I was to prove myself. I'm hoping that I can pass along some of my experience to them and greatly lessen their learning curve because I recall just how steep a curve it can be. Some things have to be learned the hard way but it's my aim to knock-down some of the lesser barriers so they can focus squarely on the big ones” Swindlehurst adds.
Team favorite Doug Sumi returns as mechanic.
The team will be riding Jamis Xenith SL and Xenith T2 bicycles and rolling on Reynolds wheels. They will be outfitted by Castelli, fueled by Hammer Nutrition and protected by Bell Gage helmets. Supporting sponsors include Gravitec Systems, Shimano, PRO, Vittoria, Smith Optics, K3Holders, Feedback Sports, DeFeet, Black Diamond Equipment, Thule and the full line of ProGold products.
The Hagens Berman Cycling Team is a Northwest based team headquartered in Seattle. The team has over a decade of experience developing riders, many of who have graduated to the professional ranks. Alumni include riders such as Tyler Farrar, Svein Tuft, Tom Peterson, Morgan Schmitt, Sam Johnson, Adrian Hedgyvary and latest graduate Gabe Varela, who has signed for U.S. Continental squad Jamis/Hagens Berman presented by Sutter Home. The team looks to start their season at the Redlands Cycling Classic in early April.
The team can be found on the web at www.hagensbermancycling.com or on Twitter at www.twitter.com/hbcycling.
Hagens Berman is also the proud co-title sponsor of the Jamis/Hagens Berman presented by Sutter Home Professional Cycling Team found online at http://www.jamishagensberman.com/
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